About Us

About Prime Psyllium

Bright Decision
of Nature

Always remember that there is no success without hard work and dedication. Here is yet another inspiring story of the founding chairperson of the organization - our great grandfather Haji NoorBhai KamalBhai Moriya.

Primepsyllium History

  1. Behind our successful brand, he is our helping hand who first started his journey in the 1950s with cultivating, harvesting, and trading of cumin seeds.

    Back in those days, there was no farming of cumin in our area, which covered 40 villages.

    He fairly succeeded after multiple attempts. He learned how to cultivate cumin and tried twice in a row with no success.

    At last, he was successful after the 3rd attempt. He was the first to introduce cumin cultivation to these 40 villages, and other farmers soon followed him.

    It led him to the idea of collecting cumin from the other farmers using a mule cart and then traveling by a loading train to Unjha ( presently a town in the Mehsana district ) for selling purposes. In this way, he began his business with the hope of expansion and always had complete faith in the almighty.

  2. It’s not only the journey but also the end result that matters. Finally, in 1978, our grandfather started a trading shop in Palanpur ( presently a city of Banaskantha ) market yard with the name: ‘M/S Habibbhai Noorbhai Moriya - trading the best quality spices and grains.’

  3. We constantly looked ahead and strived to achieve more with our main production of Psyllium Husk which started in 1995 with small manufacturing unit.

  4. To reap another benefit of our growing business, we began Spices Ventures in 2012.

  5. Our Business Verticals


Our Vision

Prime Psyllium devotedly believes that success in business can primarily be built on positive relationships with customers established on trust and loyalty. Crystal-clear communication and the right coordination of actions bridge the gap between a company and potential clients.


Our Mision

Our mission is to keep our customers on top of their health and happiness by providing the most hygienic, fully natural, and finest quality psyllium husk at the most competitive price. We, as an natural psyllium husk manufacturer, educate and improvise ourselves non-stop to stay at par with first-rate manufacturing, operating, and processing strategies.


Our Values

We value our wholehearted approaches to meet the quality standards acceptable across the world for human consumption. Being a leading manufacturer and supplier of psyllium products, our ethical principles embrace a healthy environment for our customers, farmers, and employees heading towards a comprehensively healthy and wholesome living.