Behind our successful brand, he is our helping hand who first started his journey in the 1950s with cultivating, harvesting, and trading of cumin seeds.
He fairly succeeded after multiple attempts. He learned how to cultivate cumin and tried twice in a row with no success.
At last, he was successful after the 3rd attempt. He was the first to introduce cumin cultivation to these 40 villages, and other farmers soon followed him.
It led him to the idea of collecting cumin from the other farmers using a mule cart and then traveling by a loading train to Unjha ( presently a town in the Mehsana district ) for selling purposes. In this way, he began his business with the hope of expansion and always had complete faith in the almighty.